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McDonald's Prosperity CNY Campaign
Project type
Sessional Branding Campaign
Date
2014
McDonald's Prosperity CNY Campaign, we aimed to inject a modern twist while staying true to traditional roots by focusing on the auspicious number 8 and showcasing 8 food products. We wanted to stand out from other Chinese New Year ads by emphasizing the unique aspect of celebrating the 8th year of the campaign, which allowed us to create a fresh and attention-grabbing campaign to attract our audience.
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