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Herbal Farmer OT Drink × Fun Drive
Project type
Brand Activation · Event Marketing · On-Ground Engagement · Product Experience
Date
2025
A lifestyle brand activation designed to build awareness for Herbal Farmer OT Drink by connecting the product with driving, travel and an active on-the-go lifestyle.
Through the Fun Drive journey from Johor Bahru to Kluang, OT Drink was integrated into the event experience, creating direct product exposure and engagement with participants throughout the road trip.
The activation aimed to bring OT Drink beyond the retail environment, increasing brand visibility while creating a stronger association with everyday lifestyle and travel occasions.
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