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Herbal Farmer Mid-Autumn Campaign
Project type
Campaign Strategy · Key Message Development · Key Visual Development · Creative Direction · ATL & BTL · Retail & POSM · Festive Product Launch · Content & Campaign Adaptation
Date
2025
A fully integrated festive campaign developed for Herbal Farmer’s Mid-Autumn Mooncake Launch, bringing together brand storytelling, creative direction and consumer engagement across multiple touchpoints.
The project covered the development of the campaign’s Key Message (KM) and Key Visual (KV), establishing a cohesive creative identity that translated Herbal Farmer’s modern wellness positioning into the festive gifting occasion.
The campaign was extended across both ATL and BTL channels, ensuring consistent brand communication from awareness-building materials to retail, promotional and on-ground executions. The integrated approach strengthened product visibility, festive relevance and consumer engagement throughout the Mid-Autumn season.
