Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

McDonald's Prosperity CNY Campaign

Project type

Concept Ideas, Campaign Activation

Location

Singapore

McDonald's Prosperity CNY Campaign, we aimed to inject a modern twist while staying true to traditional roots by focusing on the auspicious number 8 and showcasing 8 food products. We wanted to stand out from other Chinese New Year ads by emphasizing the unique aspect of celebrating the 8th year of the campaign, which allowed us to create a fresh and attention-grabbing campaign to attract our audience.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}