KENNY CHOY

My Story

With over 25 years of experience in the creative and advertising industry, Kenny Choy brings a wealth of creative expertise, industry knowledge and leadership to TA Creative Marketing.

​

Throughout his career, Kenny has led creative teams and developed campaigns across a wide range of brands and industries. His strength lies in transforming marketing objectives and brand strategies into strong visual ideas, compelling creative concepts and impactful brand communications that connect with audiences.

​

As Art Director at TACM, Kenny plays a key role in shaping the creative direction of projects, from concept development and key visual creation to campaign identity, advertising, brand communications and integrated ATL & BTL executions. His approach goes beyond aesthetics; every creative decision is guided by a clear understanding of the brand, its audience and the business objective behind the work.

​

Having worked closely with strategists, marketers, designers, production teams and clients throughout his career, Kenny understands how to bridge the gap between strategy and creativity, ensuring that great ideas are not only visually distinctive but also relevant, practical and effective across different consumer touchpoints.

​

Kenny also believes that strong creative work comes from strong collaboration. His leadership style encourages an open exchange of ideas, giving team members the space to challenge perspectives, experiment and contribute their individual strengths. This collaborative culture helps turn different ideas into stronger creative outcomes.

​

At TACM, Kenny continues to bring his years of experience together with a forward-looking creative mindset, helping brands develop work that is distinctive, meaningful and built to stay relevant in an ever-changing market.