ALVIN KHOO

With over 16 years of experience in branding, marketing and creative communications, Tiger Alvin has dedicated his career to helping businesses build brands that are not only seen, but remembered, trusted and built for long-term growth.

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His experience spans across FMCG, wellness, retail, F&B, telecommunications and technology, covering brand strategy, integrated marketing, creative development, content, retail marketing, events and consumer engagement. Having worked across both brand and agency perspectives, Alvin brings together strategic thinking and creative execution to turn business objectives into clear, relevant and actionable brand ideas.

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Throughout his career, he has been involved in building and transforming brands at different stages of growth, from developing brand positioning and identity to launching integrated campaigns, strengthening retail presence and creating marketing strategies across ATL, BTL, digital and on-ground channels.

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In 2026, Alvin founded TA Creative Marketing (TACM) with a simple belief: great creativity should always have a purpose.

 

Under the philosophy “Turning Concepts Into Creative Power,” he leads TACM in helping growing businesses establish stronger brand foundations, clearer marketing direction and creative communications that connect with the right audience.

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Alvin holds a Master’s Degree in Communication Management and a Degree in Film from Shih Hsin University, Taiwan. His background in communication and visual storytelling continues to shape his approach to branding today, balancing business strategy with creativity, culture and human connection.

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For Alvin, branding is never just about creating something that looks good. It is about understanding what a brand stands for, why people should care, and how every touchpoint can consistently tell the same story.

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